Skip to content
About Us
Bridging Global Markets with Excellence and Trust Since 1995.
Chime of Wellness operates under the umbrella of Sanatan Merchants Pvt. Ltd. (SMPL), established in Kolkata in 1995. SMPL brings three decades of experience in international trade, logistics coordination, and regulatory compliance. This institutional backing allows Chime of Wellness to manage large export orders, coordinate third-party quality testing, and navigate documentation.
How We Work
We operate on a demand-led sourcing model: buyers tell us what they need — specification, grade, certifications, MOQ — and we identify and qualify the supply chain partners best positioned to deliver. We coordinate pre-shipment quality verification, certificate of analysis (CoA) documentation, and phytosanitary compliance. We work with APEDA-registered exporters and supply chain partners.
What We Do
Chime of Wellness is an India-based exporter of Tea, Tea Blends and Herbs, supplying manufacturers, formulators, and ingredient buyers in the USA, Europe, the Gulf, Japan, and Australia. We source from verified growing regions across India including Uttarakhand, Kerala, Rajasthan, and the Northeast and from our long-established networks in Nepal.
When We Started
Chime of Wellness was established as a dedicated export entity, drawing on the trading foundations that SMPL has built since 1995. Under the leadership of Mr. Binod Maroti, SMPL has operated across imports, distribution, and international trade for nearly three decades — and it is this institutional backing that enables Chime to coordinate large export orders, manage compliance documentation, and source reliably across India and Nepal.
Where We Work
Our sourcing reach in Nepal spans over 50 years of operations across manufacturing, trading, and agricultural partnerships. This gives us direct access to Himalayan herbs and teas including high-altitude tulsi, Himalayan nettle, and orthodox teas from the Ilam region that are difficult to source through conventional channels. This heritage is the foundation of the Nepaya brand and of our broader botanical supply.
About Chime of Wellness India and Nepal Botanical Ingredient Exporter
Chime of Wellness holds certifications from India’s leading regulatory and trade bodies. Our credentials ensure full compliance with food safety, export, and international quality standards.
APEDA
Tea Board of India
FSSAI
Spices Board of India
US FDA
Trusted by Buyers Worldwide
★★★★★
Supplement Manufacturer, Texas, USA
“When we started working with Chime, the first thing they did was ask us what testing parameters mattered for our formulation and align the pre-shipment CoA to those specifically. The Ashwagandha we received matched the CoA exactly. We are now on our fourth order.”
★★★★★
Founder, Herbal Tea Brand, Canada
“Chime was the first supplier who treated our development-stage volume as a real inquiry. We started with 50kg of a custom Tulsi-Ginger blend and got exactly what we needed. We have since scaled to 300kg per order as our retail distribution has grown.”
★★★★★
Procurement Manager, Cosmetics Manufacturer, Germany
“We sent them our documentation checklist upfront. They came back to us with a gap analysis before the order was even confirmed. Our last two shipments cleared customs without a single query.”
★★★★★
Head of Product Development, Nutraceutical Brand, Australia
“Chime arranged samples from three separate Nepal origins before we settled on one. Their direct access to that network made a significant difference. Our team commented it was the best-quality Tulsi they had worked with.”
★★★★★
Procurement Director, Food Manufacturer, Dubai, UAE
“Chime flagged our Halal documentation requirements proactively in our first conversation and confirmed Halal-compatible supply chain partners before they quoted us. The documentation package was complete before the shipment left India.”
★★★★★
Director, Private Label Herb Importer, London, UK
“With Chime it has been different: they update us at each stage without being asked, when the lot is confirmed, when pre-shipment testing is done, when the booking is made, when the container is loaded. For a small business, that visibility is genuinely valuable.”
Contact
To request a product catalog, sample, or price list, contact us at hello@chimeofwellness.com or +91 9147417979.
We respond to all sourcing inquiries within 24 hours.
IEC No: AAUFC1699K | GSTIN: 19AAUFC1699K1ZJ